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    EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

     

    (Sponsored by Ministry of Textiles, Govt. of India)

             

    “EPCH HOUSE” POCKET–6 & 7, SECTOR–C, L.S.C.,VASANT KUNJ, NEW DELHI-110070

     

    Tel    : +91-11-26135256 / 57 / 58   Fax   : +91-11-26135518 / 19       

     

    E-mail : epch@vsnl.com,    Web.   : www.epch.com     

     

                
    EPCH is the nodal export promotion body in India under the aegis of Office of Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India.

     

     

    28th Indian Handicrafts & Gift Fair

     

    AUTUMN 2009

     

    Greater Noida (India)....A Special Report

     

     

    Explore New Markets, Enhance Handicrafts Share in World Market: Menon

     

    New Delhi -- October 10, 2009 -- Mrs Rita Menon , Secretary, Textiles,  today urged the handicraft exporters to explore new markets, re-define   marketing strategies and diversify products  to increase India’s share in the global markets.

     

     

     

    Mrs Rita Menon , Secretary, Textiles, inaugural address

     

    Inaugurating Asia’s biggest Indian Handicrafts and Gifts Fair (IHGF)Autumn 2009, organized by Export Promotion Council for Handicrafts (EPCH),  at India Expo Centre and Mart at Expressway Greater Noida, the Secretary said that the  Handicraft sector in recent years  has become an important earner of foreign exchange and is providing employment to over 7 million workforce directly or indirectly in the country.

     

    Mrs Menon  pointed out that “in the $250 billion global gifts and handicrafts market, India’s share is a meagre 2% and we have to evolve promotional strategies to enhance it to atleast 4% in the world market.”She said that her Ministry has  attached top priority to this sector and assured all possible support to create conducive atmosphere to enhance exports, revival of languishing crafts and welfare of craftspersons.

     

    Though export decline has been largely arrested to some extent but  2009 and 2010 will continue to be challenging years for handicraft sector. Concerted strategy will help mitigate the losses and ensure sustainability of exports from this sector, Mrs Menon said.

     

     

    Mr. Raj Kumar Malhotra, Chairman, EPCH, Welcome Address

     

    Speaking on the occasion, Mr. Raj Kumar Malhotra, Chairman, EPCH, said that our focus has changed. “We are trying to focus on new unexplored markets where the demand is still strong to offset the losses we are suffering due to lack of demand from major importers like US and EU.”  Major competing countries for India in the world market are China, Hong Kong, Thailand, Indonesia, Taiwan and Turkey, Mr. Malhotra added. 

     

     

    Shri Rakesh Kumar, Executive Director, proposing vote of thanks

     

    The four-day mega event is mainly focusing on eco-friendly products and products made out of different raw material base like wood, metal, cane and bamboo, textiles made of natural fibres, artificial fibres, wool, silk, jute, coir, stone, leather, animal bye-products, terracotta, lacquer etc. 

     

    Despite the fact that USA and Europe have been major buyers of India in the past, the focus of EPCH  is now on new emerging markets hitherto unexplored and under explored region like Latin America, Central Asia (CIS), Africa and South East Asia for promoting overseas business visitorship to the handicrafts and gifts mega fair.

     

    India’s handicrafts exports increased by a whopping 177 per cent in September, raising hopes of a turnaround in the country’s overseas trade that has been battling global recession for the last 11 months. Exports of handicrafts, 71 per cent of which are picked up by customers in the US and EU, increased to $46.87 million in September this fiscal, against a mere $16.88 million during the same month a year ago.

     

    This year  buyers  and  journalists from countries like South Africa, Namibia, Tunisia, Botswana, Tajikistan, Belarus, Turkmenistan, Uzbekistan, Kazakhstan, Colombia, Argentina, Chile, Laos, Indonesia, Brunei & Malaysia have been invited specially to visit IHGF.   

     

     Indian manufacturers and exporters of handicrafts and gifts from all over the country have displayed their latest and innovative products under one roof spread over 97,000 square meters at the world class mart. The fair is expected to generate sizeable enquiries and business orders for the Indian handicrafts sector.  

     

    Jamuu and Kashmir is focussed....in the fair  

     

    One of the important features of the fair this year will be a “Special Focus On Display of Arts and Crafts of J & K region”.  15 exhibitors from J & K will display their merchandise ranging from walnet, hand crafted  products, crewel, embroidery products like curtain material, Namdas, cushion covers, floor covering, decoratives etc.  This is the first time that a special focus is made on the arts and crafts of J & K  in the IHGF.  It is expected that these product groups will attract considerable attention of the overseas buyers.

     

    A group of 15 traders from Jammu and Kashmir Saturday participated in Asia’s biggest handicraft exposition, the 28th Autumn Indian Handicrafts and Gifts Fair (IGHF) 2009. The trade fair has been organized by Export Promotion Council for Handicrafts (EPCH) in which the Sate contingent is participating for the first time.
    The four day fair was inaugurated by secretary, Textiles, Rita Menon at Indian Export & Mart, Greater Noida, Uttar Pradesh.  Terming the participation of the exhibitors from Jammu and Kashmir as ‘special focus of display of arts and crafts’  Menon said “15 exhibitors (14 private and one state owned}  from J&K will display their merchandise ranging from walnut,  crewel, embroidery products like curtain material, namdas, floor covering and decorative products and the like.”


     

    Secretary Textile Ms Rita menon with with J & K Artisan

     


    “This is for the first time that a special focus has been placed on the arts and crafts of J&K in IGHF and we expect that these product groups will attract considerable attention from overseas buyers,” Menon said adding in the USD 250 billion gifts and handicrafts world market, India’s share is a meager 2 per cent. “We have to evolve promotional strategies to enhance it our market share to at least 4 per cent in the world market,” Rita Menon said.     


    Arshid Hussain Mir, EPCH convener for Northern Region said, “I invited many a traders from J&K but only 15 opted to participate.” Some 1200 buyers from South Africa, Namibia, Tunisia, Argentina, Malaysia and many other countries are attending the fair. J&K exhibitors will have a chance to interact with them and acquire significant export orders.



    Dr M I Parray, director J&K Entrepreneurship Development Institute said that J&K had a theme pavilion for the first time in the fair which shall help handicraft exporters already impacted by the economic slow down. “However we need to target the basic producers,” he said.

     

     

     

     
    Mr. Raj Kumar Malhotra  , Chairman, EPCH, briefing Media persons at India Expo Centre and mart on 9th October       

     

    With a spotlight on the global market, Asia’s largest Indian Handicrafts & Gifts Fair (IHGF-Autumn 2009) will begin at the Indian Expo Mart & Centre at Greater Noida Expressway in the NCT of Delhi from October 10, 2009, in which more than 2,100 Indian exhibitors including 900 permanent marts will be showcasing a wide range of products and over 4,000 buyers from across the world are slated to visit the fair. Mrs. Rita Menon, Secretary, Textiles, Ministry of Textiles, will inaugurate the fair at a colour ceremony. Leading business luminaries, exporters, Government officials and diplomats will also be present at the inaugural ceremony.

     

     

       Mr. Rakesh Kumar, Executive Director, EPCH, detailing on exhibition stalls in a briefing to Media persons in Greater Noida

     

     

    Shri Rakesh Kumar, ED, EPCH speaking with The parichowk.com Team

     

     The 28th edition of the prestigious four-day event, being organized by the Export Promotion Council for Handicrafts (EPCH), will mainly focus on eco-friendly products and products made out of different raw material base like wood, metal, cane and bamboo, textiles made of natural fibres, artificial fibres, wool, silk, jute, coir, stone, leather, animal bye-products, terracotta, lacquer etc.  Indian manufacturers and exporters of handicrafts and gifts from all over the country will display their latest and innovative products under one roof spread over 97,000 square meters at the world class mart. The fair is expected to generate sizeable enquiries and business orders for the Indian handicrafts sector. The fair is organized two times a year viz. February and October and has  acquired the reputation of ‘’One Stop Sourcing Event’’ amongst the overseas buying community and ‘most effective market medium’ amongst Indian exporting community. Taking into account the economic slowdown resulting in recession in the most parts of the world, EPCH has organized a very vigorous publicity campaign in the main markets of gifts and handicrafts and also in the emerging markets in the world.   The publicity campaign covers thousands of mailers to the buyers, advertisement in more than 25 leading  trade magazines in the world, promotion at the International fairs and exhibitions held in countries which are main markets for India etc. 

     

     One of the exclusive and main feature of publicity campaign has been the advertisements and hoardings at Hong Kong Airport.  Hong kong has been the host of most important fair held in the world covering gifts and handicrafts product groups.  This fair receives buyers from all parts of the world.  Hence publicity at Hong Kong acquires special dimension for the Indian Handicrafts & Gifts fair.  Similar publicity at the Frankfurt fair which, is another important event for gifts and handicrafts, has been made very vigorously.  Trade Associations, Chambers of Commerce, foreign missions, Indian Missions abroad have also played an important role in publicizing IHGF. One of the important features of the fair this year will be a “Special Focus On Display of Arts and Crafts of J & K region”.  15 exhibitors from J & K will display their merchandise ranging from walnet, hand crafted  products, crewel, embroidery products like curtain material, Namdas, cushion covers, floor covering, decoratives etc.  This is the first time that a special focus is made on the arts and crafts of J & K  in the IHGF.   It is expected that these product groups will attract considerable attention of the overseas buters.

     

    Despite the fact that USA and Europe have been major buyers of India in the past, the focus of EPCH  is now on new emerging markets hitherto unexplored and under explored region like Latin America, Central Asia (CIS), Africa and South East Asia for promoting overseas business visitorship to the handicrafts and gifts mega fair.   This year  buyers  and  journalists from countries like South Africa, Namibia, Tunisia, Botswana, Tajikistan, Belarus, Turkmenistan, Uzbekistan, Kazakhstan, Colombia, Argentina, Chile, Laos, Indonesia, Brunei & Malaysia have been invited specially to visit IHGF.    This is a part of on-going “Focus programme of EPCH”.   Shri Raj Kumar Malhotra, Chairman of the Council said that our focus has changed. “We are trying to focus on new unexplored markets where the demand is still strong to offset the losses we are suffering due to lack of demand from major importers like US and EU.”   Major competing countries for India in the world market are China, Hong Kong, Thailand, Indonesia, Taiwan and Turkey, Shri Malhotra added.   The export declined by 48.35% to about $ 1.8 billion in the previous financial year 2008-09 and have contracted by 24.58% to $ 789.30 million till August 2009 of  the current fiscal, he said.   

     

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